Hello there. Koen is a result driven, data aware designer focused on the user experience.

20 years of hands-on web development and design experience based in Tel Aviv, London, Amsterdam.

About

Koen directs and coaches visual designers and developers throughout the lifecycle of a project to help them grow and meet high standards for usability and design. He acts as a bridge between designers, developers, C-level management and customers. The gospel of the design culture and the ever critical question of "Why are we doing this" are used as a true north on everybody's compass involved in the delivery process.

Koen van der Veldt's work combines hands-on tech knowledge, storytelling and graphic design. He currently works as a free lancer, where he is responsible for all phases of the UX process.

His IDEO foundation in design thinking certification informs his work as a Lead UX designer.

About

Koen directs and coaches visual designers and developers throughout the lifecycle of a project to help them grow and meet high standards for usability and design. He acts as a bridge between designers, developers, C-level management and customers. The gospel of the design culture and the ever critical question of "Why are we doing this" are used as a true north compass for everybody involved in the delivery process.

Koen van der Veldt's work combines hands-on tech knowledge, storytelling and graphic design. He currently works as a free lancer, where he is responsible for all phases of the UX process.

His IDEO foundation in design thinking certification informs his work as a Lead UX designer.

What Koen is Doing Right Now

Transdev's Move to Better Public Transport Solutions

The future of public transport is powered by electric busses, mobile phones and apps. Innovation is needed in overall app management and research is needed to define the potential role of TransDev in MaaS solutions.

Showcase

AI-Powered Selection Technology for Better Hiring

Harver is an assessment platform that is saving you a lot of time and increase the output quality of your hiring process.

Showcase

Making Insurance Transparent, Quick and Easy

Insurance is traditionally not a very open and accessible industry. DIG is taking it to a next level by emphasizing a great user experience.

Education

Lifelong learning by default

Koen is constantly investing in his general knowledge by listening to podcasts, reading fiction and non-fiction, watching documentaries and attending/speaking at interesting meetups.

Incidentally he gets sucked into industry respected certification like the recent Design Thinking certification at IDEO (from ideas to action and Insights for Innovation).

His digital Jedi training started during his education Electronics and Computer Science BsC, hex coding an Z80 spectrum while walking around in clothes he designed himself.

Education

Lifelong learning by default

Koen is constantly investing in his general knowledge by listening to podcasts, reading fiction and non-fiction, watching documentaries and attending/speaking at interesting meetups.

Incidentally he gets sucked into industry respected certification like the recent Design Thinking certification at IDEO (from ideas to action and Insights for Innovation).

His digital Jedi training started during his education Electronics and Computer Science BsC, hex coding an Z80 spectrum while walking around in clothes he designed himself.

Education

Lifelong learning by default

Koen is constantly investing in his general knowledge by listening to podcasts, reading fiction and non-fiction, watching documentaries and attending/speaking at interesting meetups.

Incidentally he gets sucked into industry respected certification like the recent Design Thinking certification at IDEO (from ideas to action and Insights for Innovation).

His digital Jedi training started during his education Electronics and Computer Science BsC, hex coding an Z80 spectrum while walking around in clothes he designed himself.

Education

Lifelong learning by default

Koen is constantly investing in his general knowledge by listening to podcasts, reading fiction and non-fiction, watching documentaries and attending/speaking at interesting meetups.

Incidentally he gets sucked into industry respected certification like the recent Design Thinking certification at IDEO (from ideas to action and Insights for Innovation).

His digital Jedi training started during his education Electronics and Computer Science BsC, hex coding an Z80 spectrum while walking around in clothes he designed himself.

Clients

The amazing companies who invested in their user experience

Koen is currently working in Amsterdam and worked 5 years in the exciting startup city of Tel Aviv and a year in London.

Clients

Transdev, DIG, Harver, IKEA, Sanoma, ASICS, TNT, Tele2, Crocs

Clients

The amazing companies who invested in their user experience

Koen is currently working in Amsterdam and worked 5 years in the exciting startup city of Tel Aviv and a year in London.

Some of the companies he worked for are: Transdev, Digital Insurance Group, Harver, IKEA, Sanoma, ASICS, Smarteam (Dassault), Comverse, TNT, Tele2, Crocs...