It is key to delight your users in this Age of Experience. Understanding both architecture, business needs, content, users and their context to deliver a holistic solution.

Creative UX/UI Specialist

- Koen van der Veldt -

Harver – Selection technology


Finding the ideal candidate can be smarter and more pleasant to use.

Human Resources

Transdev – the mobility company

Transdev the mobility company

Redesigning the flexible public transport mobile app.


DIG Digital Insurance Group

DIG Digital Insurance Group

Setting up a core system that can be re-used for different insurance companies and a modular design system.


Zurich – notes

DIG Digital Insurance Group

Notes taken during the intake phase of a new project while interviewing key employees and customers.


IKEA Food Safety Certification

Ikea Food Safety

A circular dynamic menu taking you through a Food Safety certification process.


W36 – Mixing flavours like music


Restaurant/Club design of logo, print material and responsive website.

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About me

Immersing myself in your business and its customers, defining what is needed, producing ideas and quickly deliver working prototypes will grow your business faster. This process de-risks go to market, allows you to learn as you go, fail fast, fail cheaply and help business make better decisions faster.

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Books on my shelves

A short lists of books I love that are on my book shelves.



Digital Project Manager at a leading global provider of telecom business solutions.


ASICS: Working for a Japanese sports brand

Improving the bi-yearly product catalog update process, user story based design of Amsterdam flagship store.