UX challenge: Design an easy to use white label insurance DIG platform
Team: Product Owner, Business Analyst, IT Architect, Off shore development team Belgrade
You have your car insurance in one place, life insurance somewhere else and your travel insurance at yet another insurance company. It’s not easy to get a quick overview of all your insurances and a lot of effort to optimise your insurance portfolio (compare or find a better deal).
The Digital Insurance Group wants to enable you to manage your insurances in a single place. For both customers and the insurance company.
This single insurance space will allow you to get a notification when on an airport and instantly purchase travel insurance if you forgot about it. Get a notification if there are more attractive car insurances on the market than the one you currently have.
Create a design system that will allow DIG to quickly prototype branded offers to potential insurance company clients.
The first thing that had to be tackled was to deep dive into the insurance world. Like most people it is an evil that you only touch when absolutely necessary. We took this adversity that many people have against insurances and created a friendly user experience to replace the adversity with a pleasant surprise. It needs to be a breeze to add a new insurance, optimise existing insurances and manage your entire portfolio.
Simple single task per page fill out forms to not overload the customer with deals and other clutter.
We created a DIG Design System in Sketch that allowed us to create a branded working mobile/web app prototype in minutes.
Use of Sketch in combination with Abstract for versioning and collaboration with the teams in Berlin and Belgrade (git for sketch).
Sketch, Abstract, Zeplin, FramerX, Invision, Atlassian(Jira, Confluence)